Subject description - AD1M16MAS

Summary of Study | Summary of Branches | All Subject Groups | All Subjects | List of Roles | Explanatory Notes               Instructions
AD1M16MAS Marketing Strategies Extent of teaching:7+9s
Guarantors:  Roles:V Language of
teaching:
CS
Teachers:  Completion:Z,ZK
Responsible Department:13116 Credits:5 Semester:Z

Anotation:

Broadening of basic knowledge of marketing. The analysis of marketing strategies in different market situations. The firm`s behaviour under competition and competitive advantage. Case studies in the field of product policy, price and condition policy, communication policy and distribution policy.

Course outlines:

1. The enterprise strategy and marketing
2. 3.Methods of strategic analysis
4. 5.The Ansoff`s matrix product/market
6. 7.The Kotler`s strategy of behaviour under competition
8. 9.The Porter`s theory of competitive advantage
10. 11.Synergic strategies
12. 13.The implementation of strategies
14. Final evaluation

Exercises outline:

1. Marketing strategies
2. Methods of strategic analysis. Introduction of case study
3. Solution of case studies and introduction of new study
4. dtto
5. dtto
6. dtto
7. dtto
8. dtto
9. dtto
10. dtto
11. dtto
12. dtto
13. dtto
14. Evaluation, credit

Literature:

1. David, F.R.: Strategic Management, Prentice Hall, 2001

Requirements:

Předpokládá se absolvování předmětu A1M16MAR, A1M16MAV viz https://ekonom.feld.cvut.cz/cs/student/predmety/marketingove-strategie

Webpage:

https://ekonom.feld.cvut.cz/cs/student/predmety/marketingove-strategie

Subject is included into these academic programs:

Program Branch Role Recommended semester
MKEEM1 Technological Systems V
MKEEM5 Economy and Management of Electrical Engineering V
MKEEM4 Economy and Management of Power Engineering V
MKEEM3 Electrical Power Engineering V
MKEEM2 Electrical Machines, Apparatus and Drives V


Page updated 17.1.2020 17:52:14, semester: Z,L/2020-1, L/2018-9, Z,L/2019-20, Send comments about the content to the Administrators of the Academic Programs Proposal and Realization: I. Halaška (K336), J. Novák (K336)