Subject description - AE0B16MPS

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AE0B16MPS Psychology
Roles:V Extent of teaching:2+2s
Department:13116 Language of teaching:EN
Guarantors:  Completion:Z,ZK
Lecturers:  Credits:4
Tutors:  Semester:Z


Psychology of personality. Industrial and organizational psychology. Psychology in human resources management. Workgoups and teams, roles and competencies. Psychology in sales, consumer behavior analysis, psychology in marketing. Personality of a manager and leader. Time management, planning, delegation. Corporate culture.

Course outlines:

1. Managerial psychology and sociology. Content, history, and current development
2. Psychology in human resources management. Employee recruitment and selection.
3. Adaptation, training and development, appraisal. Outsourcing.
4. Interaction, communication, negotiation. Social perception.
5. Workgoups and teams. Roles and competencies. Team dynamics.
6. Corporate culture and identity. Elements of corporate culture. Typology of corporate culture.
7. Psychology in marketing. Consumer behavior analysis, psychology in sales and promotion
8. Motivation and stimulation for work. Sources of work motivation and its dynamics.
9. Theories of motivation - general and applied theories.
10. Manager and leader. Management styles. Career management.
11. Concept of 7 habits of highly efficient leaders
12. Time management, planning, delegation.
13. Stress and stress management. Relaxation methods and mental hygiene. Burn-out syndrome prevention.
14. Cross-cultural management. National and corporate cultures. Geocentrical, polycentrical, and global companies.

Exercises outline:

Seminars are focused practical development, training, and practicing of particular social and managerial skills through a form of experiential learning and psychological and managerial games. In a course of a semester students pick a topic for an assignment, that they need to defend towards the end of a course.


1. LEVY, P. E.: Industrial Organizational Psychology. New York, Worth Publishers 2013
2. BALZAC, S. R.: Organizational Psychology for Managers. New York, Springer 2014



Subject is included into these academic programs:

Program Branch Role Recommended semester
BEKYR1 Robotics V 1
BEKYR_BO Common courses V 1
BEKYR3 Systems and Control V 1
BEKYR2 Sensors and Instrumentation V 1
BEEEM1 Applied Electrical Engineering V 4
BEEEM2 Electrical Engineering and Management V 4
BEOI1 Computer Systems V
BEOI_BO Common courses V
BEOI3 Software Systems V
BEOI2 Computer and Information Science V
BEKME1 Communication Technology V
BEKME5 Komunikace a elektronika V
BEKME_BO Common courses V
BEKME4 Network and Information Technology V
BEKME3 Applied Electronics V
BEKME2 Multimedia Technology V

Page updated 30.9.2020 11:52:03, semester: Z,L/2020-1, L/2019-20, Z/2021-2, Send comments about the content to the Administrators of the Academic Programs Proposal and Realization: I. Halaška (K336), J. Novák (K336)