Subject description - A1M16MAS

Summary of Study | Summary of Branches | All Subject Groups | All Subjects | List of Roles | Explanatory Notes               Instructions
A1M16MAS Marketing Strategies Extent of teaching:1+3s
Guarantors:  Roles:V Language of
teaching:
CS
Teachers:  Completion:Z,ZK
Responsible Department:13116 Credits:5 Semester:Z

Anotation:

Broadening of basic knowledge of marketing. The analysis of marketing strategies in different market situations. The firm`s behaviour under competition and competitive advantage. Case studies in the field of product policy, price and condition policy, communication policy and distribution policy.

Course outlines:

1. The enterprise strategy and marketing
2. 3.Methods of strategic analysis
4. 5.The Ansoff`s matrix product/market
6. 7.The Kotler`s strategy of behaviour under competition
8. 9.The Porter`s theory of competitive advantage
10. 11.Synergic strategies
12. 13.The implementation of strategies
14. Final evaluation

Exercises outline:

1. Marketing strategies
2. Methods of strategic analysis. Introduction of case study
3. Solution of case studies and introduction of new study
4. dtto
5. dtto
6. dtto
7. dtto
8. dtto
9. dtto
10. dtto
11. dtto
12. dtto
13. dtto
14. Evaluation, credit

Literature:

1. David, F.R.: Strategic Management, Prentice Hall, 2001

Requirements:

viz https://ekonom.feld.cvut.cz/cs/student/predmety/marketingove-strategie

Webpage:

https://ekonom.feld.cvut.cz/cs/student/predmety/marketingove-strategie

Subject is included into these academic programs:

Program Branch Role Recommended semester
MPIB Common courses V
MPEEM1 Technological Systems V
MPEEM5 Economy and Management of Electrical Engineering V
MPEEM4 Economy and Management of Power Engineering V
MPEEM3 Electrical Power Engineering V
MPEEM2 Electrical Machines, Apparatus and Drives V


Page updated 19.6.2019 17:52:58, semester: Z,L/2020-1, L/2018-9, Z,L/2019-20, Send comments about the content to the Administrators of the Academic Programs Proposal and Realization: I. Halaška (K336), J. Novák (K336)